Stichworte television advertising

Stichworte: television advertising

When advertising online, what is typically measured to assess the success of the program?

When advertising online, what is typically measured to assess the success of the program?

Which of the following is true of television as an advertising medium quizlet?

Which of the following is true of television as an advertising medium quizlet?

North carolina licensees are required to keep examples of all advertising for:

North carolina licensees are required to keep examples of all advertising for:

Which of the following is most likely a difference between advertising and sales promotion quizlet?

Which of the following is most likely a difference between advertising and sales promotion quizlet?

Which of the following is not a term related to radio or television advertising

Which of the following is not a term related to radio or television advertising

What is the impact of advertising on society and the impact of its evolution from its beginnings?

What is the impact of advertising on society and the impact of its evolution from its beginnings?

What has been the most important influence on advertising in the postindustrial age?

What has been the most important influence on advertising in the postindustrial age?

Which social media platform has been described as the anti Facebook because of its manifesto to never sell advertising or user data?

Which social media platform has been described as the anti Facebook because of its manifesto to never sell advertising or user data?

Which of the following is a similarity between advertising on broadcast TV and cable advertising?

Which of the following is a similarity between advertising on broadcast TV and cable advertising?

2. one of the benefits to a business of using an advertising agency is that the

2. one of the benefits to a business of using an advertising agency is that the

Which of the following is an advantage of print publication as an advertising medium

Which of the following is an advantage of print publication as an advertising medium

Which of the following is a disadvantage of using the internet for advertising over other media?

Which of the following is a disadvantage of using the internet for advertising over other media?

Which form of advertising offers the greatest potential for meaningful interaction

Which form of advertising offers the greatest potential for meaningful interaction

Which of the following did the internet advertising bureau urge advertisers to abandon?

Which of the following did the internet advertising bureau urge advertisers to abandon?

Which of the following statements is true about the effect of advertising on prices?

Which of the following statements is true about the effect of advertising on prices?

Which of the following is an advantage of using newspapers as an advertising medium?

Which of the following is an advantage of using newspapers as an advertising medium?

What is the number of times an average person is exposed to the advertising message?

What is the number of times an average person is exposed to the advertising message?

Which of the following involves face to face communication between seller and buyer?

Which of the following involves face to face communication between seller and buyer?

Advertising costs would be associated with which of the following value chain components?

Advertising costs would be associated with which of the following value chain components?

Which of the following is a disadvantage of using a magazine as an advertising medium?

Which of the following is a disadvantage of using a magazine as an advertising medium?

Which method of setting an advertising budget is based on analyzing competitors spending

Which method of setting an advertising budget is based on analyzing competitors spending

Which of the following decreases the costs to a business of using newspaper advertising:

Which of the following decreases the costs to a business of using newspaper advertising:

To sell advertising space in an event program, which is the first action kyle should do?

To sell advertising space in an event program, which is the first action kyle should do?

Which of the following should always be included in any advertising for residential property

Which of the following should always be included in any advertising for residential property

Which of the following conclusions is best supported by the results of correlational research demonstrating the connection between viewing television violence?

Which of the following conclusions is best supported by the results of correlational research demonstrating the connection between viewing television violence?

What type of advertising is considered good at creating awareness and credibility for a business firm at relatively low cost?

What type of advertising is considered good at creating awareness and credibility for a business firm at relatively low cost?

Which type of evaluation method can provide clients and advertising agencies with an idea when wear out effects are starting to occur?

Which type of evaluation method can provide clients and advertising agencies with an idea when wear out effects are starting to occur?

In which of the following types of advertising timing pattern Do exposure appear evenly throughout a given period?

In which of the following types of advertising timing pattern Do exposure appear evenly throughout a given period?

Which of the following is generally acknowledged as the most powerful advertising medium and reaches a broad spectrum of consumers at low cost per exposure?

Which of the following is generally acknowledged as the most powerful advertising medium and reaches a broad spectrum of consumers at low cost per exposure?

General brokerage and listing-specific advertising in kentucky must contain which of the following?

General brokerage and listing-specific advertising in kentucky must contain which of the following?

Explain why advertising may make sense in monopolistic competition but not in perfect competition

Explain why advertising may make sense in monopolistic competition but not in perfect competition

Which of the following strategy factors leads to a positive effect of advertising on sales?

Which of the following strategy factors leads to a positive effect of advertising on sales?

Why are models of the creative process valuable to those working in the creative area of advertising quizlet?

Why are models of the creative process valuable to those working in the creative area of advertising quizlet?

Which of the following statements provides a good rule of thumb for setting the advertising budget for a new product?

Which of the following statements provides a good rule of thumb for setting the advertising budget for a new product?

Is the general category of available delivery systems which includes broadcast media print media direct marketing outdoor advertising and other support media?

Is the general category of available delivery systems which includes broadcast media print media direct marketing outdoor advertising and other support media?

What refers to the number of times that an average person or household is exposed to advertising message?

What refers to the number of times that an average person or household is exposed to advertising message?

Which statement best explains the reason that consumers are more receptive to magazine advertising than to television advertising?

Which statement best explains the reason that consumers are more receptive to magazine advertising than to television advertising?

What term refers to the number in percentage of homes exposed to a particular advertising medium?

What term refers to the number in percentage of homes exposed to a particular advertising medium?

Which of the following is true of the relationship between radio and advertising in the 1920s quizlet?

Which of the following is true of the relationship between radio and advertising in the 1920s quizlet?

Which step of developing an advertising program consists of creating advertising messages and selecting advertising media?

Which step of developing an advertising program consists of creating advertising messages and selecting advertising media?

Which term refers to the means of communication such as radio television magazines or the Internet?

Which term refers to the means of communication such as radio television magazines or the Internet?

What was the role of the federal communications commission in promoting television ownership?

What was the role of the federal communications commission in promoting television ownership?

According to the text, the most logical budget-setting method in advertising is the ________ method.

According to the text, the most logical budget-setting method in advertising is the ________ method.

Of the following factors, which is not an obstacle to the effectiveness of subliminal advertising?

Of the following factors, which is not an obstacle to the effectiveness of subliminal advertising?

What are the three 3 basic factors that must be considered when devising the promotion mix?

What are the three 3 basic factors that must be considered when devising the promotion mix?